Only 20 per cent of the 530 million Indian internet users consume content in English. According to a recent report by research and consulting firm RedSeer, 260 million Indian users are "monetizable". Nearly 210 million of these users, with an annual spending power of $300 billion, prefer digital content in vernacular languages. "India has added Internet users at 8X speed in the last 10 years driven by small towns and villages, not by large cities," the report stated. Most of such people used to go to an agent when they wanted to book a train ticket for their next Vaishno Devi trip with their family, wanted an instance plan and wanted someone to help them with a purchase.